Collection is available online at Target.com now. Launching in select Target stores April 12, 2020.

About the Designer: Kelly Ventura

Kelly Ventura is the artist behind her namesake brand and signature watercolor style. Each design begins with a hand-painted idea, brought to life withVentura’s fresh eye for color, gestural brushwork and unique lens. Inspired by the unexpected beauty and wildness found in nature, Ventura shares herview in an imaginative and uninhibited way, as her playful and energetic marks dance across the paper.


Kelly’s 2020-2021 academic planner collection features an assortment of her iconic floral and abstract patterns - showcasing delicate blooms, fluid brushstrokes and sweet dot designs in a range of bold and playful color. Each pattern has something unique to offer and will inspire you through your year of planning! The complete collection of Kelly Ventura planners are launching in Target stores in April 2020.


“Being a visual person, I have always needed to physically jot down my schedule in a planner to stay on task, so I’m thrilled to partner with BlueSky. Bringing a fresh, painterly and colorful look to your planning accessories is just an added bonus to BlueSky's well-thought out planners. Happy planning!” ~ Kelly