• Plan to do more of what you love® is more than a mission statement, it’s a cornerstone of our business.

  • For over 20 years, Blue Sky has been in the business of planning. Our 2nd generation, family-owned and operated company creates innovative, affordable time management tools that our consumers use every day. We believe that time is our most precious resource, and when managed efficiently, we free up more time for the people and experiences we love most in our lives.

Blue Sky co-CEOs: Warren and Jimmy

Our Leadership

Co-CEOs Warren Vidovich and Jimmy Freeman have been at Blue Sky since day one. Both veterans of the dated goods industry, our executive leadership is committed to providing customers with the highest quality products at the most accessible prices and building a culture of success with our partners around the globe. They prioritize a flexible work-life balance for all employees, aligning with our mission, "Plan to do more of what you love®."

A few employees from Blue Sky the Color of Imagination at an anniversary party

Our Team

Our employees are the driving force behind Blue Sky’s growth, innovation, and path to sustainability. Based in Irvine, California, we work hard, play hard, and volunteer to enrich the lives of those who need it most.

Giving back is more than a donation - we support organizations like the Kids in Need Foundation, Wounded Warriors, Make-A-Wish, Breastcancer.org, and we partner with organizations to support reforestation and promote sustainable forest management worldwide.

In short, we value people – our employees, families, community, and customers. Thank you for making Blue Sky possible and trusting us to build a planner you'll love.

Our Retail Partners

Target logo
Walmart logo
Amazon logo
Staples logo
OfficeMax logo

Office Depot logo
CVS pharmacy logo
Walgreens logo
FedEx Office logo
Trees in a forest


Sustainability “Grows” Here

With every new discovery in the science of sustainability, Blue Sky works to lower our carbon footprint and create better product development practices. We believe in responsible design and are excited to launch new planet-friendly products and company initiatives in the coming seasons.

Learn More

Our Collaborations

Some of our current and best-selling Blue Sky collaborations over the years! 

Our Philanthropy

Kids in Need Foundation logo
BreastCancer.org logo
Wounded Warrior Project logo
Innocence Project logo
One Tree Planted logo
Make-A-Wish logo