Collection available at select Target stores and Target.com

About the Designer: Kelly Ventura

Kelly Ventura is the artist behind her namesake brand and signature watercolor style. Each design begins with a hand-painted idea, brought to life with Ventura’s fresh eye for color, gestural brushwork and unique lens. Inspired by the unexpected beauty and wildness found in nature, Ventura shares her view in an imaginative and uninhibited way, as her playful and energetic marks dance across the paper.


Kelly’s 2021 academic planner collection features an assortment of her iconic floral and abstract patterns - showcasing signature watercolor florals and painterly abstract designs. Each pattern has something unique to offer and will inspire you through your year of planning! The complete collection of Kelly Ventura planners are launching in Target stores and on BlueSky.com October 2020.


“Being a visual person, I have always needed to physically jot down my schedule in a planner to stay on task, so I’m thrilled to partner with Blue Sky. Bringing a fresh, painterly and colorful look to your planning accessories is just an added bonus to Blue Sky's well-thought-out planners. Happy planning!” ~ Kelly