Collection available at select Target stores and

About the Designer: Emily Schuman

Emily Schuman began cupcakes and cashmere in 2008 as a way to share and encourage others to live a more fulfilling life through fashion, food, beauty, and interior design. Since founding her lifestyle brand more than 10-years ago, Emily has become a leader and originator in the influencer space. Her cupcakes and cashmere planner collection with Blue Sky is an extension of Emily’s lifestyle influence, encouraging her fans to live their best lives through thoughtful planning. Emily was meticulous with every detail of her collection, researching fashion trends that feel fresh, yet classic, and reflect her own unique sense of style. Emily Schuman planners launch in Target stores in October 2019.  

“More than anything, this time at home has proven to us the value of slowing down and rejoicing in the simpler things, like having a clean desk with a pretty-smelling candle and a crisp planner that inspires. For me, the simple ritual of sitting down to my planner every morning has provided me with a set time to reflect and prepare for whatever the rest of the day holds. 

In creating this year's collection, we took the best parts of the initial collection—the designs and features that resonated most with you—and made changes based directly on your feedback. This collection improves upon one I was already really proud of, and I am so thrilled to share it with you!” xEmily